I have a problem with this “opt out” confirmation from Facebook.
In case the image is unclear, it reads ….
Would you like to opt out of this email notification?
You will no longer receive the email type you clicked unsubscribe from.
Ignoring the questionable grammar of ending the sentence in a preposition, I have a problem with describing the communication from which I elected to unsubscribe as “the email type you clicked unsubscribe from”. What email type is that exactly?
Here’s the back story …
I create Facebook pages for some of my clients and become the first administrator for those pages. That means I receive lots of automated communication from Facebook about those accounts.
Facebook seem to periodically create new reasons to communicate with administrators and in their generosity, automatically enrol administrators to those channels.
I encourage all my clients with Facebook pages to create and perform the majority of the updates for their pages themselves. I also encourage them to post frequently. Unfortunately, that isn’t always possible.
Recently, Facebook sent a reminder that I hadn’t visited one of the pages I administer “in a while” and then suggested “some quick things [I] can do to build interest in [my] Page”. I’m not sure what Facebook’s definition of “in a while” might be, but in this particular case I had updated the “about section” 2 weeks prior when the business changed premises. This just happened to be one of the “quick things” they suggested (“Make sure all the basic parts of your Page are completed, including profile picture, cover photo, about section.”).
Unmoved by their generosity, and unwilling to be granted such largesse again in the future, I followed the unsubscribe option in the email to be presented with the screen above.
When I clicked the “confirm” button I was presented with this screen ..
Your settings have been updated.
You have opted out of receiving these notifications from Facebook.
From a personal perspective I find the absence of a description for this type of communication confusing. Is that intentional, meant to make me wonder what else I might be missing out on in this channel? Or is it Facebook doesn’t have a label they think their users would understand?
Professionally, I wonder if Facebok have made enough effort to convince me to stay. There’s no “sorry to see you go” message, or “did you really mean to opt out?” or “what to do if you change your mind” options. It’s as if Facebook receive so many unsubscribes they are resigned to their fate.
So are they doing this badly or is my love-hate relationship with Facebook showing? Perhaps it’s just my grumpy old man persona shining through. You be the judge.
- Should Facebook play a role in your business? (blog.midboh.com.au)
- Zing! Someone is using Facebook well! (blog.midboh.com.au)
- Please Mr Facebook, let me live in Australia. (blog.midboh.com.au)
- But my customers aren’t on Facebook (blog.midboh.com.au)
- Facebook has changed the ground rules. Is anyone really surprised? (blog.midboh.com.au)
- Narrow view of Facebook participation (blog.midboh.com.au)
- Who can see my Facebook updates? (blog.midboh.com.au)