When I started thinking about this post, the “like” in the title was in the Facebook sense. And while that is still my intention, and I’ll speak about it again in a minute, don’t ignore the possibility it applies to many other aspects of your life.

In the last week I received an email, probably spam because I can’t now find it in my mailbox - well I hope it was spam, offering something that I can’t remember. The part I do remember is it included a Call To Action to “Like us on Facebook”, which is a perfectly valid objective for the email. Unfortunately, there was no sign of a link to the company’s Facebook page or their name on Facebook.

Let’s assume the rest of the email was strong enough to make me respond to the Call To Action. But where do I go? Unless the email is utterly compelling my resolve to “like” them would quickly waiver. This may be the one and only opportunity to convince and convert me. In this particular case, I wasn’t convinced but any chance they had soon evaporated. Now the only thing I can remember about this particular email is that it failed, by putting up roadblocks.

Always make it easy for your customers to respond to you:

• give them value
• give them an objective

Related articles:

• Courtesy and common sense go a long way (blog.midboh.com.au)
• Reputation is as important in the “real” world as it is in the “virtual” world (blog.midboh.com.au)
• Look at your business the way your customers do (blog.midboh.com.au)
• Your reputation is enhanced by respecting your customers (blog.midboh.com.au)