Image via Wikipedia

In my last post, QR Codes and a coincidence, I wrote about the problem I encountered when attempting to use a QR delivered to my letterbox and the coincidence of reading a Chris Brogan post talking about QR codes and the problem of assuming that implementing them is the essence of a Mobile strategy.

A few days later and I was reading another post about QR codes and potential problems arising from a poor implementation strategy. That post was QR Codes and Mobile Phones: 3 Marketing Blunders to Avoid. I think the points raised are valuable enough to bear repeating. These are the 3 “blunders” identified:

• Placing QR Codes in Remote Areas
• Pointing QR Codes to Your Desktop Website
• Crafting QR Codes That Don’t Scan

I’d like to add a fourth blunder

• Placing QR Codes in an Obscure Physical location. If the visitor can’t find it, they are unlikely to utilise it.

I have two broad (and very basic) suggestions for implementing QR codes. These help identify potential blunders before wasting too much time, effort or money:

• Test, test, test
• Think like a potential user

These suggestion apply to almost any new strategy being considered.

Related articles

• Some Basics about QR Codes (babyfruit.typepad.com)
• Are QR Codes Dead? (blogworld.com)
• Mobile Marketing Isn’t a QR Code (chrisbrogan.com)
• QR Codes: From Bus Stops to Art and Tombstones (ponderingtechnology.wordpress.com)
• Using QR codes for mobile augmented reality? (wttfuture.wordpress.com)
• QR Codes -Make yourself a ‘bar (QR) code’! (aktechnation.wordpress.com)
• This probably pushes the QR Code boundary a little further than… (midboh.com.au)
• How have you seen QR codes used? (midboh.com.au)
• First sighting of a QR code in the real world (midboh.com.au)